Abta confirms sessions to help train and retain staff

Training sessions to help travel firms retain staff and engage new employees have been scheduled by Abta this spring.

Events throughout March, April and May have been designed to help companies display their commitment to development and training for both new and existing staff.

They will include presentations and practical demonstrations from experts in crisis communications, claims handling, digital marketing and complaints handling.

The training days are open to all with Abta members offered discounted attendance rates.

Abta head of events Eve Coburn said: “We are very conscious of the pressures facing the industry as travel restarts, particularly the need to retain and attract good quality staff.

‘The ability to offer good quality training is an extremely attractive incentive and our events consistently achieve high satisfaction rates, offering practical informed advice and training from leading experts in their field.”

The upcoming training events include:

  • March 30 – Crisis Communications in Travel:Learn what the media want in a crisis, how to produce an effective media message and prepare your spokespeople, how to manage the immediate response when a crisis hits and maintain communication during and post-crisis and how to effectively manage social media to protect your reputation.
  • March 31 – Claims Handling in Travel: Designed for travel businesses of all sizes, three key areas of litigation will be covered – breach of contract; accident on holiday and personal injury claims; disclosure and evidence, including hearing preparation and trial.
  • April 7 – Digital Marketing Masterclass for Travel: Advanced-level training day covering the latest strategies, tactics, tools, tech and trends in digital marketing, including SEO, PPC, social media, content and video.
  • May 12 – Complaints Handling Training for Travel: Learn how to manage challenging customers, best practice for evidence gathering and reporting, hear how industry peers deal with complaints and how to overcome the common challenges.

Other training days to be released shortly include guides to the Package Travel Regulations and travel PR campaigns.

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